Creating your dream job
Melissa played college in Florida, professional in Europe, and the Olympics with Colombia..
but it was actually after her playing career, that she truly gained the attention and recognition of the football media world.
From Nike campaigns and announcing Messi´s arrival to MLS, to hosting the world cup with Fox, she has managed to create her own dream job.
Tell us about what you do?
"I don´t know what exactly I do haha..! I call myself a full-rounded entrepreneur in the soccer space. My main job is in media, so everything from in-stadium hosting for the New York Red Bulls to digital hosting for La Liga, beIN sports and bleacher report, to mention a few. The goal is to continue to do those things in broadcast media and also hopefully one day be a host for a show or a TV channel (in soccer of course).
I´m also working with social media influencing where I have now positioned myself as one of the top soccer influencers in the country, and maybe in the world. Not just by following base, but also by relevance in regards to the types of brands I have worked for and with.
Apart from that, I have a few projects on the side that I´m building. One of them is to become a FIFA intermediary."
What is the best part about your job?
"Best part about my job is working at my own rate with my own hours. It comes with its pluses and negatives, but I´m the type of person that likes to be my own boss. If I want to work 12 hours today and 4 hours tomorrow, I can do that.
However, with that being said, the more you put into it the more you get back. Even though you decide everything for yourself, I think all entrepreneurs agree with me when I say this: you will definitely work more, because you create your own destiny and write your own journey. You actually end up doing a lot more and being a bit more stressed than if you worked for someone else. At least in my experience.
But at the same time that is exactly what I love the most about it: being my own boss and working in something that I absolutely love and enjoy, and that is my big passion: soccer."
Where or who do you get inspiration from?
"A mix of people really inspired me to do what I´m doing now. First off, whether it was playing soccer professionally or going to the Olympics, or just chasing my dreams in general, my mom and my family have been my prime motivation and inspiration. Particularly my mom. She has always been the one who said "go for your dreams, don´t have any regrets, do what you want to do and believe in yourself". She has always pushed me beyond what I thought was ever possible.
In terms of my job, part of where I got my inspiration from was actually after listening to an audio book by Gary Vee called "crushing it". I used to listen to it in my car rides back in 2017 or 2018 and it literally just says "fuck everyone" haha.. Do what you want to do, don´t care about what other people might think, and start creating content around what you love and what your passion is. Work hard on it every day, create create create and you will see a return. And actually, that´s exactly what happened. As soon as I started creating videos and talking about soccer on camera, within six months I was already getting jobs, collaborations and opportunities with brands and companies and whatnot. So he was definitely someone who showed me that there is opportunity as long as you start creating and put your stuff out there."
You played for the same school as some of my current players - what was your college experience like?
"Lynn University was such a good experience. South Florida is first of all a beautiful area to be in, which is also where I grew up. At the university I was able to really enjoy 4 years living on campus and playing great soccer in a top environment. Great stadium as well..
In terms of education, I got both an Undergraduate and Masters degree within my four years, in international business and marketing. Lynn is a great institution and I think it is one of the most beautiful campuses in Florida in general."
3 favorite players?
"Marta is number one. Number two... Messi. And number three Steven Gerrard."
Best one you played with or against?
"Definitely Marta. She is just a phenomenal player... extremely fast, technical and unlike any female player I have ever played against or seen.
Of players I have played with.. one of my teammates on the national team, Carolina Usme. She is super talented, both with her right and left foot. Any freekick or even a shot from 40 yards out she is able to blast it into the upper 90. We actually tied USA in the Olympics because of two set pieces that she scored. She is definitely one of the best players I have ever played with."
"I honestly think - and this might be surprising - but Atlanta´s Mercedez-Benz Stadium is definitely top notch. Not only because it is humongous, but it is also a fusion of American sporting culture with soccer intertwined in it. Meaning, you have soccer going on, and at the same time there are huge screens, fire, and all these other special effects going on... It´s a really cool environment, and one of my more recent favorites. Although I hate that it is turf!"
What are you most proud of so far in your life? And what is your next goal?
"Being an Olympian is definitely one of my greatest prides and accomplishments. Apart from that I must say that I am also proud of who I am. That I am just fully myself, confident, true to my values and to how my parents raised me.
My next goal is to have a show or be a host of a show in soccer. Hopefully within the next few years. I have set my short-term and long-term goals, but I honestly go a lot day by day. As long as I´m grinding and hustling every day, I am proud of that. If I keep doing the right things, I believe everything that I set myself up for is reachable."
If someone looks at your page and is like "I wanna do what Meli is doing!" - what would be your advice for them?
"My advice would be to start creating content as much as they can. Whether that´s doing videos of them juggling, or talking about soccer (or baseball or whatever they´re passionate about). As long as you start creating content and putting it out so people can see it, you automatically get practice and experience from that. Everything takes a lot of practice, and it is not easy. When I look back at my videos from a few years ago, I realize that I have improved tremendously just by practicing, trying and creating. So start now! And don´t care what other people think. Figure out what your passion is, and find your niche.
I also think networking is your biggest value. Put yourself out there, network, go to events, write to people.. Try to have the confidence to approach people and be like "hey, this is my name, I´d love to be more involved.." or "I´d like to pick your brain on something"... Those things are extremely valuable, especially as you start to grow and build your own platform."